![]() ![]() Through its prior acquisitions, World Fuel Services has demonstrated its commitment to retaining employees and the cultures that built those successful companies.” Pester commented, “Pester Marketing Company has been built by many great employees, who have been committed to its long-term success and culture. Tod Butler, Vice President Sean Dooley, Senior Associate and Christian Klawunder, Senior Analyst also advised on the transaction. The transaction was co-managed by Spencer Cavalier, Managing Director and Thomas Kelso, Managing Director and Head of the Downstream Energy & Retail Team. Matrix provided merger and acquisition advisory services to Pester, which included valuation advisory, marketing of the Company through a customized, confidential, structured sale process, and negotiation of the transaction. Pester is complemented by other deeply experienced senior executives including: Richard Spresser, President and CEO Terry Lacy, EVP/CFO Aaron Hackerott, EVP of Sales and Supply and Jim Sammons, President of Alta Fuels. Pester’s diverse industry background throughout multiple segments of the energy stream, with a primary focus on downstream and midstream operations, provided him the experience to develop Pester into one of the largest and uniquely integrated privately-held convenience retailers and petroleum marketing companies in the U.S. ![]() The Company’s convenience stores are located in Colorado, Kansas, Nebraska, and New Mexico.įounded in Iowa in 1955, Pester has been built by respected energy industry leader, Jack Pester, Chairman, whose energy career has spanned more than 50 years. The Company also transports motor fuels to certain Pester retail stores and to the wholesale, commercial and agricultural customers it supplies. Pester, headquartered in Denver, CO, is an operator of 57 retail convenience stores and two terminals, and a distributor of biofuels and lubricants to wholesale, commercial and agricultural customers. (“Matrix”) announces the successful closing on the sale of one hundred percent of the equity securities of Pester Marketing Company and its wholly owned subsidiaries, Alta Fuels, LLC and Alta Transportation, LLC (“Pester” or the “Company”) to World Fuel Services, Inc. RICHMOND, VA – Octo– Matrix Capital Markets Group, Inc. #Pester marketing company pdf#Subscribe to receive sales insights and tips directly to your inbox.Download PDF » Matrix Announces the Successful Sale of Pester Marketing Company & Subsidiaries Got a comment?Ĭatch us on Social Media and join the discussion! ![]() Marketers still nudge us towards a sale, and encourage us to pester others – albeit with more sophistication and a greater media choice. The point is: marketing methods don’t go away, they just get reinvented. Is today’s version the quick flash of a phone number on the screen, or the annoying radio ad with specially selected sounds that eventually pierce your brain? Was this the first form of subliminal advertising? You found yourself queuing up and paying even though the purchasing thought wasn’t in your head 10 minutes prior. They circled and subtly nudged you towards the lady with the beard, or the world’s strongest flea. These were the guys at circuses who were paid to herd people into an attraction. In 1829, the master of bringing theatre to the public, PT Barnum, used to hire “nudgers”. It’s just that mums and dads didn’t have an i-pod then. If that isn’t the ultimate, and oldest, form of Pester Power, then I don’t know what is. However it strikes me that Pester Power is nothing new.Īs a child did you ever see an ice-cream van cruising down your street with nursery rhymes pumping from the stereo? Watch the DVD of The Corporation if you need further information about this marketing technique. (Except for those parents ignoring their kids and listening to an i-pod on volume 10 – determined not to give in to the supermarket’s ploy). The theory is the kid screams or pesters, and the parents give in. That’s why the characters from Shrek are seen on cereal packs on the bottom few rows, well within reach of tiny hands. It is a term first coined by a major FMCG company to describe their tactic of putting products within easy reach (and scream) of toddlers, say in a supermarket. One of today’s marketing techniques to endure the most criticism is “Pester Power”. Today, marketing people and business owners come under fire from consumers for “new age” marketing and sales techniques that are deemed as too intrusive.īut I don’t think marketing or selling techniques have changed that much at all in the past 200 years or probably 2000 years. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |